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1. during the course of a business discussion or negotiation, don't say anything that isn't true


2. Make strong attempts to meet settlement terms, e.g. to arrive at the correct time with the correct amount of money, 

	to pay accounts when they are due


3. Attempt to deliver the correct products as ordered or discussed


4. Attempt to come to an agreement with the other party, or cancel the possible transaction, and attempt to make 

	progress through a project with actions and keeping in contact when necessary
